Competency No. 5
Around 4% of the 55,000 + coaches certified with the International Coaching Federation hold the revered status of Master Certified Coach. Why so few? I'm about to find out. Competency No. 5, the podcast, explores how we maintain presence when we coach, lead, and live our lives. We interview coaches and others whose very livelihood depends upon staying calm and present with those they serve. We also chronicle my attempts (as a self-retired professor and global business reporter from New Zealand) to become an MCC coach. This effort requires beaucoup coaching hours, mentoring, and adhering strictly to the ICF's seven core competencies, especially the deceptively tricky Competency No. 5, maintaining presence.
Competency No. 5
Content for Coaches. Creating thoughtful content can bring prosperity, clarity, and joy
Our Competency No 5 podcast has focused much on how to stay calm and present when we coach, lead, and live our lives. For coaches, part of that calm ties to making a living from our coaching, which requires marketing ourselves to our prospective clients.
I’m no expert; but I have built a prosperous coaching business in a relatively short time from putting one piece of fresh content “out there” once a week. Through podcasting and writing essays and instructional guides or musings to help democratize communications coaching, bringing the wisdom learned to as many as possible, I’ve retained and attracted a steady base of up to 90 coaching clients.
This week’s episode shares some of my tactics, approaches, mindsets towards marketing ourselves as coaches, thought leaders, and entrepreneurs in hopes it sparks creativity, trust, and awareness within you.
You can read my musings on this topic on Medium here with all the hyperlinks to the essays I’ve noted. Thanks for listening this year, dear listeners! Dotun and I wish you all the best for the new year and we’ll be back the second week of January 2025.
Reach out to me, your show host, for keynote speaking engagements, coaching, and training via my website, or find me also on Linkedin.
